The advisory practice of Hiro Miyoshi Holdings

We help brands find their place — and hold it.

For brands entering the UK, and for those already here and not yet where they should be. Operators, not advisors — we run luxury businesses ourselves.

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What we do

Establish, position, run and protect — whether the brand is new to Britain or already here.

  • UK establishment

    Setup, structure and administration. A presence built properly, from day one.

  • Positioning & brand

    Where a brand sits, and how it is read. For arrivals, and for those already here and mispositioned.

  • Operations & finance

    The daily running, the standards held, and the accounting behind them.

  • Legal, IP & protection

    Structure, intellectual property and defence, including grey-market enforcement.

  • Marketing

    Voice, story and presence, in a market that reads all three closely.

  • Market intelligence

    The read before the move. What a market will reward, and what it will not.

A Japanese sense of service, in everything we run.

Operators, not advisors

We run the kind of business we advise.

Salons in Mayfair and Doha. A Japanese haircare house. A tea company. The group trades in luxury every day, in two of the world's most exacting markets.

So the counsel we give is the counsel we live by — tested in our own rooms, against real customers and real standards. Not theory. Not slideware.

Counsel, lived before it is given.

The atrium lounge at The Londoner, London, where the group operates a salon.
The Portland-stone facade of the Lansdowne Club, Mayfair.
Interior of the Hiro Miyoshi salon in Doha, marble walls and warm gold lighting.

Markets

United Kingdom · Japan · Middle East

Our depth runs along the corridors between Britain, Japan and the Gulf. The work is not confined to them. Where a brand moves between markets, we have usually stood on both sides of the move.

Recently, market intelligence for a Singaporean luxury house weighing entry to Britain.

Invitation

If Britain is on the brand's mind — arriving, or putting things right — we should talk.

Write to us. We reply ourselves.

London